Propellic publishes the first behavioral study on AI visibility in travel
Propellic, the leading travel marketing and advertising agency, has published The state of AI visibility for travel, a behavioral study of how travelers research, trust and book trips with AI. It’s the agency’s second study of AI in travel. Its 2025 research, From Search to Purchase, examined how AI was changing every stage of travel booking inside Google AI Mode. This year’s study widens the lens to more AI tools, with each traveler free to use whichever they AI tool already had, and follows them for a full week. Fielded with Touchstone Research in August 2026, it recorded travelers’ screens as they chose destinations, researched hotels, built multi-day itineraries, found day tours and moved to booking. Nobody was asked to rate AI. The brief was to plan a trip.
Read full articleMore News
Cornell’s Jane Doe Said She Was Given Ketamine. Here’s How the Drug Works.
Ketamine is a short-acting anesthetic that can have hallucinogenic effects. It is becoming more easily available, and some experts fear misuse is increasing.
Feds Cook sees AI inflationary push as a top 2027 risk
USA-FED-COOK:Fed's Cook sees AI inflationary push as a top 2027 risk
The MacArthur ‘Genius’ Studying Sea Ice Secrets
A climate scientist was one of 20 recipients of a “no-strings-attached” $800,000 stipend.
BBC Inside Science
What are the next steps for the world's largest and most powerful particle accelerator?
Prosecutors Cannot Revive Reflecting Pool Case Against Ex-Olympian, Judge Rules
A charge against David Hearn was dismissed “with prejudice” because of President Trump’s attempts to influence the case.
Who’s to Blame When A.I. Goes Rogue?
Many think artificial intelligence companies should be held liable for their runaway technology. But legal scholars say applying existing law could be messy
Amazon Settles Lawsuit Over Claims of Slow Deliveries to Low-Income Areas
The tech giant will refund $7.25 million in Prime membership fees to affected customers and pay an additional $1 million to settle the suit brought by the District of Columbia.
Scientists uncover hidden force deep inside Earth that is changing the length of our days
Scientists have discovered a hidden force deep inside Earth that is changing the length of our days.
California AG Bonta issues subpoena to OpenAI over AI cybersecurity risks
OPENAI-CALIFORNIA-INVESTIGATION:California AG Bonta issues subpoena to OpenAI over AI cybersecurity risks
Temasek comfortable with current AI spending levels, executive says
REUTERS-NEXT/NEWSMAKER-TEMASEK (CORRECTED, PIX):CORRECTED-REUTERS NEXT-Temasek comfortable with current AI spending levels, executive says
States Sue Over Trump’s Repeal of Climate Rules for Power Plants
The mostly Democratic-led states say that the E.P.A. acted unlawfully when it erased Biden-era limits on carbon dioxide from coal- and gas-fired plants.
Air Force veteran makes wild claim on Joe Rogan of a secret UFO base spanning 'multiple city blocks' at the bottom of the ocean
An Air Force veteran has revealed shocking new details of an alleged underwater invasion the military has known about for years.
