EventsAir research finds 72% of event professionals value AI, yet one in four still aren’t using it
New research from EventsAir, a leading event management software provider, reveals a significant gap between enthusiasm for artificial intelligence and its practical adoption across the events industry. While 72 per cent of event professionals consider AI valuable or essential for improving event outcomes, 26 per cent are still not using it all. Among those using AI, event marketing is currently the leading application, cited by 62.4 per cent of respondents, well ahead of data analysis and reporting (37.8 per cent). 15 per cent apply it to logistics and operations, 14.5 per cent to maximizing attendee engagement and 13.2 per cent attendee personalization.
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