Two books about Pharmaceutical Market Access are still on Amazon’s best-selling books
Jan 31, 2020
Despite the growing importance of Pharmaceutical Market Access (PMA), only two works on the subject can currently be found among Amazon’s 100 best-selling books on the pharmaceutical and biotechnology industry.
ISTANBUL - January 30, 2020 —
Authored by Prof. Albert Wertheimer and Dr. Güvenç Koçkaya, the twin volumes – ‘Pharmaceutical Market Access in Emerging Markets’ and ‘Pharmaceutical Market Access in Developed Markets’ – were published in 2016 and 2018 respectively.
PMA has become increasingly significant in recent years following the enactment of new government policies in both emerging and developing markets. Wertheimer’s and Koçkaya’s books promise to clarify this otherwise complex issue for students, academics, government officials and anyone involved in the global pharmaceutical market.
“Maximum patients, minimum restrictions and optimum prices”
According to the World Trade Organization, the term ‘market access’ means ‘to open markets for trade and improve transparency, reciprocity and non-discrimination in international trade’. But as the authors explain in the preface of their first book, market access for pharmaceuticals is considerably different than that applied to other products like clothing, cars and electronic appliances. They define PMA as “achieving the optimal price for a product or service and/or maximum reimbursement for the approved target population with no restrictions on funding for the medical technology”. Or as Dr. Koçkaya succinctly puts it, PMA aims to provide pharmaceutical companies with “maximum patients, minimum restrictions and optimum prices”.
The first book focuses on PMA in emerging markets in South America, Europe, Africa and Asia (including the Middle East), while the second focuses on developed markets, including the US, Canada, Japan and Australia, along with a handful of countries in Western Europe.
PMA concerns all segments of society
As the books explain, PMA not only affects pharmaceutical companies, but other social segments as well, including health professionals, patients and everyday consumers of pharmaceutical products. For example, although innovative treatments are constantly being developed by the medical industry, irreversible harm can be done if patients lack access to these treatments. And while physicians and public health workers generally want to provide their patients with the best treatments available, these good intentions are frequently thwarted due to imperfect government policies.
Published by SEEd Medical Publishers, both books are currently available on Amazon, where they rank among the top 100 best-selling books on the pharmaceutical and biotechnology industry. Both books are also available in Kindle and E-Book formats.
Albert Wertheimer is a professor of pharmacy economics at Florida’s Nova Southeastern University. Güvenç Koçkaya is the President of Health Economics and Policy Association, an Ankara-based non-government & non-profit association specialized in health economics and outcome research.
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