San Diego High School Senior Scales Marketing Business Started at 15
Sep 26, 2026
United States, September 26, 2026 -- While most high school students are balancing homework and after-school sports, Audrey Lippe, 18, is also managing client advertising budgets, analyzing conversion data, and building AI calling systems.
What began as a single TikTok campaign for a family friend's real estate listing has grown into a full-service operation. The firm, AOL Digital, now manages paid media for multiple clients, including Google Ads, Facebook advertising, and geofenced display campaigns.
Geofencing accounts for a significant portion of the firm's work. The technology serves ads to mobile devices within a defined geographic radius, allowing clients to target potential customers near open houses, competing brokerages, and other relevant locations. Campaigns are paired with conversion tracking and performance reporting.
“The geofencing piece is what made it different from just running ads,” said Mark Schellhase with Venture Lending, one of her clients.
In addition to media buying, Lippe handles reporting on cost-per-lead, conversion rates, and return on ad spend, metrics she uses to adjust targeting and creative.
“I wanted to build something where I could see if it worked,” Lippe said. “If the cost per appointment goes down or the appointment rate goes up, that's the signal.”
In the summer of 2025, the scope of work shifted when a brokerage client asked whether outbound prospecting calls could be automated.
Rather than licensing a single platform, Lippe built a system from separate components. The stack includes a CRM, an outbound dialer, a telephony provider, and a large language model paired with real-time speech-to-text and text-to-speech services.
The development focused on two issues: latency between responses and voice quality. Lippe said she tested several voice models and ran A/B tests on scripts and tone, ultimately selecting a female voice model tuned for broader emotional range. She revised call flows and objection handling more than 200 times during testing.
Following deployment, the brokerage reported a 225% increase in set appointments compared to the prior two-month period, according to Lippe.
The project marked the firm's first custom technology build, moving beyond managed advertising into operational tooling for clients.
Lippe continues to operate AOL Digital while attending high school and competing in lacrosse. The firm remains active with a small roster of real estate and local business clients and is based in San Diego.
Contact Info:
Name: Audrey Lippe
Email: Send Email
Organization: AOL Digital
Website: https://aoldigital.net/
Release ID: 89204167
In the event of encountering any errors, concerns, or inconsistencies within the content shared in this press release, we kindly request that you immediately contact us at [email protected] (it is important to note that this email is the authorized channel for such matters, sending multiple emails to multiple addresses does not necessarily help expedite your request). Our dedicated team will be readily accessible to address your feedback within 8 hours and take appropriate measures to rectify any identified issues or facilitate press release takedowns. Ensuring accuracy and reliability are central to our commitment.
More News
Hundreds of wildflowers to be planted at meadow
Friends of the Lake District wants to reintroduce species lost to some farming practices.
Butterfly populations 'could crash' due to weather
More than 77,000 butterflies were recorded in Devon while 47,000 were spotted in Cornwall this July.
China and the US agree to set up a new AI safety channel, and to keep talking on trade, military
China and the US agree to set up a new AI safety channel, and to keep talking on trade, military
Realme Harry Potter edition sold out soon after launch: Check the smartphone’s features, price and more
The Realme 16 Pro 5G Harry Potter Edition was released in India on 21 September. It includes Hogwarts-themed designs and collectables.
Zero Trust for AI Agents Starts With Fixing Zero Visibility
The way we talk about AI agents is shifting, and the way we implement them requires an even more fundamental shift. While earlier discourse focused on how quickly organizations could stand up agents and how much productivity they could promise, a string of recent incidents, including a widely discussed intrusion at Hugging Face during an evaluation of OpenAI agents, has spurred organizations to
Elementor CSRF Flaw Lets Attackers Take Over Sites After Admin Clicks Crafted Link
Details have emerged about a high-severity security flaw in the Elementor Website Builder WordPress plugin that could be exploited by an unauthenticated attacker to create rogue administrator accounts and take control of a site. The cross-site request forgery (CSRF) vulnerability, which has yet to be assigned a CVE identifier, carries a CVSS score of 8.8 out of 10.0. It only affects versions
SharePoint RCE and MikroTik RouterOS Flaws Actively Exploited in the Wild
The U.S. Cybersecurity and Infrastructure Security Agency (CISA) on Friday added two security flaws impacting Microsoft SharePoint and Mikrotik RouterOS to its Known Exploited Vulnerabilities (KEV) catalog, citing evidence of active exploitation. The vulnerabilities in question are as follows - CVE-2026-65660 (CVSS score: 8.8) - A code injection vulnerability in Microsoft Office SharePoint
India’s semiconductor ecosystem likely to see gradual value creation over next 3-5 years: Report
India’s semiconductor ecosystem is likely to move through project commissioning, customer qualification and yield stabilisation over the next three to five years, with localisation of recurring inputs and higher-value packaging expected to follow, according to a research report by 360 ONE Capital.
Kiteworks Urges Customers to Shut Down Systems for 9 Hours Over Possible Cyber Attack
Kiteworks (formerly Accellion) is urging customers to shut down their systems as a precautionary measure for nine hours over the weekend after it received threat intelligence about an imminent cyber attack. "Kiteworks received credible threat intelligence from federal intelligence authorities indicating that a threat actor may attempt to target some Kiteworks systems," said Frank Balonis, Chief
Bangkok roads submerged as flood disaster declared
An emergency has been declared across the capital of Thailand as days of heavy rain leave the city inundated.
How Alibaba is using AI to revamp its mapping app – and take on Meituan
Late last year, Zhang Xuan’s small beef noodle joint in Shanghai suddenly began seeing a dramatic surge in orders. Sales over the past few months have been 50 to 60 per cent higher than normal, he estimates. The driver? The new Street Stars feature on Chinese tech giant Alibaba Group Holding’s Amap mapping app, which listed Zhang’s eatery as the fourth best restaurant in Shanghai’s Changning district. Prominently displayed on Amap’s main page, the system uses artificial intelligence to rate...
Travel Tech Leaders Agree: Artificial Intelligence Will Transform Tourism
On September 27th, UN Tourism celebrates World Tourism Day. In 2026, it will centre on how digitalization and Artificial Intelligence are redesigning tourism. To mark the date, Belvera Partners, a PR firm exclusively focused on supporting B2B travel technology companies, has brought together thought leaders across the travel technology ecosystem to explore the opportunities, challenges, and responsibilities associated with the rapid adoption of technology, in general, and AI, in particular, across hospitality, distribution, and travel experiences.
Recommended
YOUR NEWS, OUR NETWORK.
Do you have Great News you want to tell the world?
Be it updates about your business or your community, you can make sure that it’s heard by submitting your story to our network reaching hundreds of news sites across 6 verticals.