Mortgage Leads Co Opens Real-Time Marketplace for Exclusive Mortgage Leads Sourced Directly From Borrowers

Mortgage Leads Co lets loan officers, brokers and lenders buy purchase, refinance, cash-out, DSCR, HELOC and reverse mortgage leads by state and credit tier, with no contracts and a 72-hour return window

Birmingham, United States, November 1, 2026 -- Mortgage Leads Co (mortgageleadsco.com), a marketplace for mortgage leads serving loan officers, mortgage brokers and lenders, today announced its pay-per-lead platform that delivers borrower inquiries to buyers in real time across all 50 states and Washington, D.C. Buyers choose exclusive mortgage leads, sold to one buyer only, or shared leads, sold to no more than three buyers, and pay only for the leads they receive, with no contracts or setup fees.

The company says its leads come from borrowers who submit inquiries on consumer websites it owns and operates, rather than from resold or co-registration data. Those websites include Lendrue.com, RefiCalculator.com, DSCRRefinanceLoans.com, PurchaseMortgageLoan.com, CalculatorMortgage.com and MortgageCompanyComparison.com, and the full list is published on the company's Lead Sources page.

Mortgage Leads Co sells exclusive mortgage leads to loan officers in real time.

"Loan officers want three things from a lead: to know where it came from, how many buyers received it, and that the borrower asked to be contacted," said Chad Buchanan, founder of Mortgage Leads Co. "We built Mortgage Leads Co around those answers, with leads from our own consumer websites, a cap of three buyers on shared leads and a 72-hour return window."

Mortgage lead types and starting prices

Mortgage Leads Co sells nine lead types. Prices vary by credit tier and exclusivity:

• Purchase mortgage leads: home buyers shopping for a purchase loan, filterable by timeframe and down payment. From $8.


• Refinance leads: rate-and-term refinance requests with current rate, balance and property value. From $12.


• Cash-out refinance leads: homeowners tapping equity for debt consolidation, renovation or investing. From $13.


• DSCR leads: real estate investors seeking DSCR purchase or refinance loans qualified on rental income. From $30.


• Home equity / HELOC leads: homeowners asking about a HELOC or home equity loan. From $4.


• Reverse mortgage leads: homeowners 62 and older exploring a reverse mortgage. From $28.


• Home seller leads: homeowners planning to sell and buy their next home. From $14.


• Live transfers: borrowers connected by phone. From $95.


• Aged mortgage leads: opt-in inquiries 30 days to more than a year old, for nurture and dialer campaigns. As low as $0.40 per lead, with a 25-lead minimum.

Exclusive leads range from $7 to $55 per lead and shared leads from $4 to $30, depending on loan type and credit tier.

How it works

Buyers create an account in about two minutes, set filters for licensed states, loan type, credit tier, loan amount, loan-to-value and timeframe, then fund a prepaid wallet starting at $250. Leads arrive within seconds of a borrower submitting a request, 24 hours a day. Buyers can set daily and monthly volume and spend caps, set a maximum bid per lead type, cap individual loan officers on a team, and pause or resume at any time.

Leads can be delivered by email, SMS or webhook, and into Zapier, GoHighLevel, Salesforce, HubSpot, Velocify, Jungo, Total Expert, BNTouch and Encompass (via webhook).

Consent and returns

Borrowers agree to consent language when they submit a request on the company's websites, and the company's buyer terms describe the consent information provided with its leads. Real-time leads that turn out to be bad can be returned within 72 hours for a wallet credit.

Mortgage Leads Co is not a lender, mortgage broker or loan originator. It does not quote rates, approve loans or close mortgages. Lead buyers remain responsible for their own licensing and for compliance with TCPA, RESPA and state law.

Loan officers and lenders can see pricing, filter leads by state and loan type, and open an account at mortgageleadsco.com.

Mortgage Leads Co (mortgageleadsco.com) is a real-time marketplace selling exclusive, shared and aged mortgage leads and live transfers to loan officers, mortgage brokers and lenders in all 50 states and Washington, D.C. Its leads come from borrower-submitted inquiries on consumer mortgage websites the company owns and operates. Mortgage Leads Co is part of Leads Company (leadscompany.com), a network of lead marketplaces covering mortgage, insurance, Senior and Medicare, debt relief, business funding, tax relief and merchant card leads. The company is based in Birmingham, Michigan.

Contact Info:
Name: Chad Buchanan
Email: Send Email
Organization: Mortgage Leads Co
Phone: (248) 686-6955
Website: https://mortgageleadsco.com

Release ID: 89208093

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